Research

Engineering notes from the lab. Everything here is grounded in official documentation and validated on this site before it informs production work.

Performance

What LCP, CLS, and INP actually measure, why field data beats lab data, and the performance budget we hold every build to.

Structured Data

The JSON-LD types Google documents and rewards — and the ones that quietly do nothing.

AI Search

How AI crawlers read a website, why semantic HTML is the whole ballgame, and what llms.txt does and doesn't do today.

Technical SEO

Crawlability, canonicals, sitemaps, redirects, and response codes — the layer that decides whether anything else matters.

Accessibility

WCAG as a build standard, not an afterthought — and why accessible sites rank and convert better.